Know What
I'm Sayin'??
Sunday, May 04, 2008
Quaker vs. Aunt Jemima: It's a Draw!
So, I was in the grocery store yesterday, and remembered we needed some grits. I head towards the grits aisle, and I reach for the Quaker Quick Grits. The same grits I always buy. The one with the white man on the front. Cool? Cool.

But wait. Right next to the Quaker Quick Grits are the Aunt Jemima Quick Grits. I notice - perhaps for the first time - that the packages are virtually identical. The only differences are that the packaging changes from blue to red, and the picture changes from the white man, to the black woman. Everything else stays the same. Even the picture of the food itself.

Me being me, I asked myself: What's the difference?

I compared ingredients. Exactly the same.

Price. The same.

Then I tried to think of any other situation where a manufacturer has two identical products in such similar yet different packaging, right next to each other. And could come up with none.

You know what this is?

It's an ole-fashioned "We got a bunch of people who were raised on this one, and a bunch of people who were raised on that one, and we don't want to lose any of 'em to Jim Dandy or somesuch so we best just leave it the way it's always been..." Situation. What clearly started out as a racial decision is now...What? A dated holdover at best. At worst, a stubborn refusal to evolve.

Some things change. Some stay the same.
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