There are a many sites/blogs that I frequent, and there are a handful that I subscribe. One of the latter is Word Wise. It's written by Dan Santow, a Senior VP at Edelman, the world's largest privately held public relations firm. He began by sending out a weekly writing tip to some of Edelman's employees, and well, you know how things can kinda develop minds of their own.
Anyway, Dan recently released a post about once-impactful words and phrases that have been used and re-used so much that they have really lost their "oomph". He recommends finding a substitute whenever you find yourself using one of these terms. I wholeheartedly agree. Many of the terms he mentions come up quite often in the my field (Information Technology Consulting). Check out his entire post here
, but here are some of the terms he mentions:
- mission critical
- best practice
- paradigm / paradigm-shifting
- solution provider
Know What I'm Sayin'??