Know What
I'm Sayin'??
Sunday, July 15, 2007
There are a many sites/blogs that I frequent, and there are a handful that I subscribe. One of the latter is Word Wise. It's written by Dan Santow, a Senior VP at Edelman, the world's largest privately held public relations firm. He began by sending out a weekly writing tip to some of Edelman's employees, and well, you know how things can kinda develop minds of their own.

Anyway, Dan recently released a post about once-impactful words and phrases that have been used and re-used so much that they have really lost their "oomph". He recommends finding a substitute whenever you find yourself using one of these terms. I wholeheartedly agree. Many of the terms he mentions come up quite often in the my field (Information Technology Consulting). Check out his entire post here, but here are some of the terms he mentions:
  • robust
  • turnkey
  • best-of-breed
  • mission critical
  • interactive
  • value-added
  • utilize
  • facilitate
  • strategic
  • leverage
  • proactive
  • empowered
  • best practice
  • granular
  • bandwidth
  • industry-leading
  • next-generation
  • world-class
  • paradigm / paradigm-shifting
  • revolutionary
  • wide-ranging
  • solution provider
  • integrated
  • thought-provoking
Know What I'm Sayin'??
Blogger BrownBerry said...
Fascinating. I actually cringe each time one of these words comes to mind. Totally played out.